Why we built Trackback.

Rightlander have spent years helping enterprise brands understand what sits behind their affiliate performance. We kept seeing smaller teams face the same challenges, but without the same time, tools or resources.

Trackback was built to give lean affiliate teams a simpler way to understand traffic, partner activity, growth opportunities and risk, and turn that insight into action.

The gap we saw

Clarity, without the enterprise overhead.

Larger teams had the resources to investigate traffic sources, partner activity, social mentions and both risk and growth across their program. Smaller teams often didn’t.

Trackback brings that intelligence into a self-serve SaaS platform built for lean affiliate teams, helping them see what’s changing, understand what matters and decide what to do next, without enterprise complexity.

Affiliate team reviewing partner activity on a laptop

Trackback isn't about gving teams more data. They need to know what's changed, what matters and what to do next

Ian Sims

Founder of Rightlander and Trackback

Meet the team

The people making the calls.

Ian Sims

Founder, Rightlander and Trackback

Ian started his career in IT at Fidelity Investments and Barclays, then built his own web agency in the 1990s with clients including the FT and JP Morgan. In 2005 he moved into iGaming affiliates, running a 12-year network built on database-driven content and player research. In 2016 he started building the compliance product that is now Rightlander, used by 100+ leading brands in regulated markets. Trackback is the second product to come out of that work.

Kat Tutton

Marketing Lead, Trackback

Kat has spent more than 18 years working with global brands to develop and deliver strategic marketing, creative and behavioural change programs. As Marketing Lead at Trackback and Partnership Manager for Awin within the Rightlander group, she works closely with brands and affiliate programs, giving her first-hand insight into the visibility, growth and partner management challenges they face. She leads Trackback's positioning, communications and go-to-market strategy.

What we believe

Answers, not admin.

We think smaller teams deserve to understand their affiliate ecosystem without specialist tools or specialist headcount.

Trackback turns scattered signals into clear, actionable intelligence, so teams spend less time analysing and more time making better partner decisions.

Team member reviewing affiliate insights at a desk

Backed by Rightlander expertise

Built on a foundation big brands already trust.

Founding member of the APMA. iGB Affiliate Awards 2021 winner. PMA Silver Member.

WHO IS TRACKBACK FOR

Built for lean affiliate teams

Trackback is designed for smaller affiliate, partnership and e-commerce teams that need deeper program intelligence without enterprise software, specialist headcount or lengthy implementation.

Self-serve SaaS

Works alongside existing affiliate platforms

Quick to get started

Want to see how Trackback could work for your program?

See how Trackback helps lean teams move from affiliate visibility to better partner decisions.

See how Trackback works Book a Demo