Learn.

Trackback helps affiliate teams see what’s really happening behind their clicks. Most teams can see conversions, but not what is driving them. That’s where risk and opportunity sit.

Trackback gives you visibility into:

• Where traffic comes from
• Hidden sub-network activity
• How affiliates promote your brand
• Social media exposure
• Partner quality and traffic risks
• Missed growth opportunities

It helps teams understand partner behaviour, spot risks early and identify where growth is building.

Trackback scans affiliate content across the web and social channels, surfacing actionable insights in one place so you know where to focus your attention.

The Actions Dashboard is the main place to focus your attention. It brings together the most important things happening across your affiliate activity and highlights:

• Risks
• Opportunities
• Social insights
• Rising partners
• Performance signals
• Unusual changes in activity

The goal is to help teams know where to act first.

Program Healthchecks helps you assess the overall quality, stability and risk profile of your affiliate ecosystem. It scans affiliate activity regularly and analyses over 40 signals linked to:

• Compliance
• Partner quality
• Domain stability
• Trust indicators
• Promotional behaviour
• Content quality
• Growth potential

Trackback analyses existing affiliate relationships to uncover untapped opportunities. For example:

• Partners already ranking for relevant products
• Content where competitors are featured but your brand is not
• Emerging traffic sources
• Growing promotional activity
• Affiliates performing well in specific regions or categories

This helps teams focus effort where growth potential already exists.

Yes, Trackback helps teams understand how brands are being promoted across social channels connected to affiliate activity. This can include:

• Influencer activity
• Affiliate social posts
• Promotional messaging
• Brand mentions
• Risky or misleading content